Your business revolves around your customers. Your strategy should, too. Beginning with a focused exploration of your audience’s behavior as well as an audit of your email initiatives past and present, we uncover relevant insights for a strategy that influences perception, encourages action, and produces tangible results.
Successful email marketing requires a deep understanding of customers and the anticipation of their needs. Our Strategy Team is made up of experienced marketers who understand the latest trends and advancements in email marketing, garner relevant insights about customer behavior, and design targeted marketing programs that drive growth.
We are a high-touch agency focused on building strong relationships with our clients; clients with high expectations. To us, strong relationships are about being committed to a common goal, clear and respectful communications, understanding what’s important, being focused and disciplined, and working passionately to ensure quality deliverables with superior results.
Compelling copy, captivating email design, and sophisticated HTML coding aren’t optional — at least not for emails that need to make an impact. Armed with an in-house team of creatives savvy to both the artistic and functional elements of successful email programs, everything we build is engaging and motivating while taking full advantage of the latest technology.
The incredible amount of freedom in email design is only limited by the requirements established by email client developers such as AppleMail, Outlook, iPhone, and Android. Our Creative Services team includes graphic designers, copywriters, and HTML coders who know that emails not only have to look great and resonate with subscribers, but also have a job to do – drive performance.
Reporting & Analytics
Email marketing data lives across multiple silos including CRM, Web Analytics, E-commerce, and the ESP. Looking at any of these in a vacuum only paints a partial, and sometimes misleading, picture of performance. Integrating data from these silos, our analytics and technology teams work together for a diagnostic approach that paves the way to stronger future performance and ultimately, higher ROI.
Our teams ensure that data is structured in a way that allows us to address the most pressing marketing questions: What is and is not working? What are the unique KPIs that enable us to track and evaluate success? Where should our clients invest to generate the highest ROI? By addressing these questions, we are able to provide actionable recommendations and continually optimize performance.